Category Archives: Health/Medical/Wellness Marketing And Management

From DoT to Health City

The former director of the Department of Tourism joins the ranks of Health City Cayman Islands. Shomari Scott is the Marketing Director for Dr. Devi Shetty’s vision of affordable health care in the west. 

Judy-Ann Ebanks will be the new HR Director at the mega-hospital. Mr. Scott says after five years of heading up the tourism department, this was the right move for him to make.

“ You have a great product you’re going to be working with which is the number one thing. And just understanding the model, if you have less of a price and you give on quality, this model is turning it upside down and on its head – where you are going to have great quality at less of a price. What great of a product and what a great unique selling proposition to have right here in the Cayman Islands,” said Mr. Scott.

source: http://www.cayman27.com / Cayman 27 / by Tammi Sulliman and Kevin Watler / Thursday – December 05th, 2013

Senator Bazard completes health care compliance course

Cheryl Bazard

Cheryl Bazard

Nassau, Bahamas :

As medical tourism becomes the buzz word in the nation’s number one industry, one innovative attorney is taking steps to stay ahead of the curve.

Founding president of the Bahamas Association of Compliance Officers, Senator Cheryl Bazard has taken a proactive approach towards compliance in the challenging and, at times, high-risk healthcare world.

Last month, the principal of the boutique, inner-city law firm of Bazard & Co. completed a Certification in Health Care Compliance with emphasis on Latin America from the School of Business Administration, Executive Education programme at the University of Miami.

“One has to be proactive and qualify oneself so that when the expertise is needed, you are ready to act,” said Mrs. Bazard. “We should never wait to catch up with the market, rather we should anticipate it. We should be progressive thinkers.”

Mrs. Bazard was the Caribbean’s only representative at the intensive, three-day educational and training programme which provided strategies and instruction on building a robust, healthcare, due diligence environment.

According to organizers, the course provides participants with the “knowledge and experience they need to successfully navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.”

Mrs. Bazard’s participation in the course comes as The Bahamas seeks to add surgery to its internationally acclaimed features, which up to now was limited to sun, sand and sea.

In recent times, Doctors Hospitals – the country’s leading private health care provider – has moved aggressively to attract more international patients particularly to its Bahamas Medical Centre on Blake Road, a stone’s throw away from the Lynden Pindling International Airport.

With health care providers seeking to get their piece of the global medical tourism pie, it was only a matter of time before innovative compliance professionals followed suit.

Mrs Bazard’s course ran from October 23 – 25. Compliance professionals in the health care industry came from Argentina, Brazil, Panama and the United States to learn how to meet the industry’s challenges through “highly interactive” training modules.

Moreover, the course covered aspects of the Foreign Corrupt Practices Act, the UK Bribery Act, Anti-Kickback Statute and the Williams Act (USA) which is concerned with bid rigging.

The course also focused on the ethics, reputation and sustainability of the health care industry.

Additionally, participants conducted a review of the Industry Health Professional Codes and Standards of Latin American countries.

The course was facilitated by distinguished professors from the University of Miami and industry practitioners including Professors Anita Cava, Clivetty Martinez, Michael Scher and Antonio Caram.

source: http://www.thebahamasweekly.com / The Bahamas Weekly.com / Home> Community / by Precision Media / November 05th, 2013

Germans to help health, wellness groups compete

A German organization will help Cebu’s health and wellness sector to adapt green global practices to boost the industry’s global competitiveness.

Volker Steigerwald, German Technical Cooperation (GTZ) Promotion of Green Economic Development (Proged) project manager, said yesterday the GTZ will hold a workshop today called the “Upgrading and Greening of the Health and Wellness Tourism Value Chain of Cebu”.

“The two day planning workshop aims to validate upgrading strategies and activities of the Health and Wellness Tourism Value Chains of Cebu,” Steigerwald said

Participating groups have already come up with project offerings of light medical, dental and wellness tour packages, primarily to the overseas Filipinos, through product and market development which will be tackled in the workshop, he said.

Representatives from the different key subsectors like transportation, tour operators, restaurants, clinic operators, Spa and massage centers are expected to attend the workshop to be held today at Harold’s Hotel. /Reporter Aileen Garcia-Yap

source: http://www.newsinfo.inquirer.net / Inquirer News / Home> NewsInfo> Cebu Daily News> CDN-Enterprise / Wednesday – September 25th, 2013

 

Thailand Tourism Kicks Off Its “Find Your Fabulous” Campaign and an Array of Exclusive Deals for Medical Travelers

Bangkok : 

The Tourism Authority of Thailand (TAT) joins hands with Thai Airways International, Asia Web Direct, and more than 30 leading providers of health, beauty, and spa treatments to launch a digital marketing initiative promoting the country’s thriving health and wellness industry.

The campaign takes aim at women in the Asia-Pacific market, including Thailand, who are looking for ways to rediscover themselves. The offer is for a wide selection of exclusive deals on wellness and beauty treatments, spa packages, and hotel stays in Thailand.

According to TAT’s Governor, Mr. Suraphon Svetasreni, “From studies on medical tourists’ behaviors, we learned that most of them research and book reservations for health and beauty services online. So we launched the ‘Find Your Fabulous‘ digital marketing campaign to promote the health and beauty segment of Thailand’s tourism industry.

“Fortunately for us, and for medical travelers, over 30 leading providers of wellness-related services including clinics, spas, and health centers signed up to offer over 150 packages of exclusive health, beauty, and hotel deals that allow tourists from all over the world to book online and receive special pricing,” he added.

Mr. Suvadhana Sibunruang, Thai Airways’ Director Brand Management and Commercial Communications says, “Thai Airways has always put an emphasis on online marketing and we believe that with our strong network of online channels including websites and social media, as well as the many members of our Royal Orchid Plus (ROP) program, we will be able to expand the marketing and promotion efforts of this campaign and take it to a higher level of success.”

Mr. Olivier Dombey, Executive General Manager of Asia, Wotif Group and Asia Web Direct, adds, “Australia has really good potential for this sort of promotion and is one tourist market that beauty clinics would benefit from focusing on.  Asia Web Direct is a leading online travel agent with a huge Australian customer base, so we are confident that our network of websites, including www.bangkok.com  and  www.phuket.com , will be able to successfully promote the exclusive deals of the ‘Find Your Fabulous‘ campaign.”

TAT’s Governor adds that the “Find Your Fabulous” campaign will strengthen the image of Thailand as the leading beauty and wellness destination in Asia.  We estimate that the promotion will generate more that 50 million Baht of income for health, beauty, and wellness providers in Thailand.”

To learn more, visit www.FindYourFabulousThailand.com.

source: http://www.sacbee.com / The Sacramento Bee / by PR Newswire – The Tourism Authority of Thailand / Monday – July 29th, 2013

Diploma in Health Economics to push Dubai’s medical tourism

Examines the economics of health-care provision

Shaikh Hamdan Bin Rashid Al Maktoum presents an award to Josh Carlson from the University of Washington at a ceremony to celebrate the launch of the diploma in Health Economics and Health Technology Assessment./ Image Credit: Virendra Saklani/ Gulf News

Shaikh Hamdan Bin Rashid Al Maktoum presents an award to Josh Carlson from the University of Washington at a ceremony to celebrate the launch of the diploma in Health Economics and Health Technology Assessment./ Image Credit: Virendra Saklani/ Gulf News

Dubai:

For the first time in the Middle East a diploma in Health Economics and Health Technology Assessment (HEHTA) is being offered, honing Dubai’s status as an international hub for medical tourism.

The three-module diploma is offered by the CME (continuous medical education) arm of the Shaikh Hamdan Bin Rashid Al Maktoum Award for Medical Sciences in collaboration with the College of Pharmacy, University of Washington, US.

Supported by bio-pharmaceutical company Bristol-Myers Squibb Middle East and Africa, the first module began on Tuesday.

To celebrate the milestone, Shaikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance, Chairman of Dubai Health Authority and the Award’s patron, hosted a ceremony at Zabeel Palace the same day.

Attended by a high-level delegation, including 30 decision-makers and opinion leaders representing health institutions in Kuwait, Bahrain and the UAE, the ceremony highlighted the importance of medical education.

According to the Award for Medical Sciences, which plays a leading role in medical education and research, the diploma examines the economics of health-care provision and the rationale behind the allocation of resources in the health-care sector.

Professor Najeeb Al Khaja, Secretary-General of the Award, said that the diploma will help students gain a better understanding of the economic issues relating to health care.

He stressed that through the diploma, students will raise their knowledge level and this in turn will drive the UAE medical tourism strategy.

Al Khaja told Gulf News: “The diploma will help decision makers understand health economics and empower them to make the right decisions.”

Gulf News also spoke to the visiting faculty.

US-based lecturer Dr Denise Boudreau, Affiliate Associate Professor from the College of Pharmacy, said that the health technology assessment focuses on several areas, including understanding the cost and clinical perspective of health technology and examining the short- and long-term consequences of the application of technology; whereas health economics looks into health-care resource allocation.

“The combination of the two fields has been developed as a response to increasing health-care costs. It will give policy makers the necessary tools to make informed decisions,” said Dr Boudreau.

US-based lecturer Dr Josh Carlson, Assistant Professor from the Fred Hutchinson Cancer Research Centre, added: “The benefit of the diploma is that it will help implement a system to allocate resources efficiently, especially with the rising costs of health care.”

The second and third modules of the diploma will run from October 29-31 and November 19-21.

source: http://www.gulfnews.com / Gulf News / Home>  News> UAE / by Caroline D’Souza, Staff Reporter / May 29th, 2013