The history of alternative medicine is a rather interesting one, and has its
origins in traditional methods of medicine. Alternative medicine has been
in existence since time immemorial. Being a primeval science, this medicinal
system has been known to man since the early days of his time on Earth. Using
natural ingredients to prevent and cure most illnesses has perhaps been man’s greatest foray into medical science. Traditional medical practitioners aimed at prevention of diseases associated with an increase in resistance of the human body. As an expert rightly pointed out, “The study of the history of alternative medicine is fascinating on a variety of levels, not just concerning other and often better ways of preserving and restoring health.”
Practised for thousands of years, alternative medicine includes systems like
Acupuncture, Ayurveda and traditional Asian medicine. Alternative medicine branches
out from the Complementary and Alternative Medicine (CAM) treatments and
therapies. CAM is often combined with formal, conventional medicine, integrating
both medical practices, in order to give the best results to patients. It can be said that
the earlier methods of medicine were attempted at achieving a balance between bodily
and natural energy. Energies were sought as positive and negative energies, where
positive energies were to bring in happiness and health and negative energies an
incapacitation of resistance to face any ailments. Matters of utmost importance in
deciding therapies or treatments in these earlier medical systems were factors like
one’s lifestyle, one’s habits of eating and one’s occupational pressures.
The earliest use of traditional remedies dates back to 2800 BC in China.
Practised all over the world in more than a hundred disciplines, alternative medicine
has aided medical tourism in an unprecedented manner. Using alternative medicine
and following alternative medical practices not only removes any possible additional
affects of the illness but also increases the resilience of the body. It is generally
claimed that natural remedies are not only less inimical to human physiology
but they also help in retaining body pliancy. Systems of natural, traditional
medicines use a combination of ingredients to restore the bodily constituents. In
fact, natural remedies are considered more as food, given their natural constituents.
Since alternative medicine is based on completely natural methods and there is
no usage of any chemicals, there is no danger of any interference with the organic
system. A holistic approach as opposed to looking at a set of symptoms and a
treatment that delves into the root-cause of an illness are some of the distinct and
highly acknowledged features of alternative medicine. It is also opined that
widespread use of modern medicine has deteriorated the immune system in the
human physiology and has resulted in these modern medicines becoming less
effective. It is also often said that alternative medicine is the only way to cure
some incurable diseases.
A Brief History of Alternative Medicine
The history of alternative medicine can be traced back to some 5000 years, when the Chinese and Indians discovered traditional and Ayurvedic therapies to heal the body and the mind. The real objective was to identify the deterrents in the body system which caused ailments, and
strengthened the body’s immunity. The therapies mainly incorporated self-care, lifestyle
changes and various preventive measures. The normal practices that were followed in the early stages of the history of alternative medicine include the extractions of the bark of willow trees. Many kitchen ingredients were also used for treating patients. The treatments were considered as the blessings of God, as it brought immense relief to the writhing bodies and prayer was considered as one of the strongest weapons in waging war against ailments.
Source: “A Brief History of Alternative Medicine”, http://www.med-help.net/med-history-of-alternativemedicine.
html
Alternative Medicine and Medical Tourism
Today, alternative medicine holds out immense potential in attracting medical
tourists. For example, India is likely to become a major hub for medical tourism,
with revenues from the industry estimated to grow from US3 million in 2007
to US.2 billion by 2012, says a study by the Confederation of Indian Industry
(CII) and McKinsey.3 The major competitive advantages that India faces are cost
effectiveness and traditional medical systems like Ayurveda and Naturopathy.
The world has witnessed the development of many traditional as well as modern
systems of medicine in the 20th century. Path-breaking discoveries like penicillin,
technological advancements in modern surgery, major research advancement in stem
cell research and genetic structure, and the development of traditional medical systems
like traditional Chinese system of medicine, Acupuncture, Osteopathy, Homeopathy,
Ayurveda, Yoga, Unani and others have all been a part of developments in the
omnipotent territory of global medicine. The major competitive advantages that India
has are cost effectiveness and traditional medical systems like Ayurveda and Naturopathy.
The last few years have seen countries with their own individual expertise attracting
tourists from all over the world and promoting medical tourism like never before.
India
In India, medical tourism in alternative medicine has its ancestry in South India
and some places in North-Eastern India. Internationally famed for its natural remedies and therapies, Kerala’s schools of medicine have embraced Siddha,
Naturopathy and Ayurveda in treating their patients. These traditional medical
practices are estimated to attract high-end medical tourists from Europe and
Middle Eastern countries. The vital advantages that a country like India faces
with regard to medical tourism are its traditional therapies like yoga and Ayurveda
combined with tourist attractions in states like Kerala and north-eastern states.
Naturopathy, a therapeutic system based on natural remedies, trusts natural
elements like air, water and sunlight, combined with therapeutic massages and
conditioning and toning of the human body. Naturopathy believes that the human
body has the capacity to heal on its own, provided it is in a healthy environment.
With a holistic approach to well-being, Naturopathy believes that the three
physical entities – the physical body, the supernatural soul and the mind – must
be integrated through natural energies. “A recent survey shows that 76% of global
drugs are consumed by USA and European countries. We believe that freedom
from diseases and drugs can only be achieved by living a natural life style.”4
Ayurveda, the most ancient health care system, takes its ingredients from nature.
The use of herbs, materials like gold and mercury and many household ingredients
make this science easily accessible to common man. Ayurveda claims to cure diseases
like diabetes with the aid of nature. The Siddha medical system, which is a part of
Ayurveda, employs herbs, minerals and advanced scientific techniques under ancient
principles of medical science to cure many chronic diseases. It is named as one of
the most complicated and intricate forms of medicine. Siddha considers nature
and man as one essential entity. It claims that physiological characteristics like
human aging can itself be arrested with natural remedies.
Naturopathy has evolved medical tourism in India in more than one ways.
With its systems of medication using all natural ingredients to restore the holistic
disease-fighting nature of the human body, the medicine has created increased
chances of its own survival through tourists from all parts of the world visiting
India to reap its benefits. As Vitthal Kamat of the Kamat Group of Hotels says,
“With Naturopathy and Ayurveda along with the world renowned tourist attractions
and heritage places, the tourism sector can grow in leaps and bounds.”5 Naturopathy
in “KayaKalp”, a naturopathy centre in Himachal Pradesh, run by the Vivekananda Medical Research Trust in India has served medical tourists in detoxifying, immunizing and rejuvenating through Yoga, Pranayama, Panchkarma, Meditation and Naturopathy. Its therapies are claimed to be drug-less and extremely natural. Naturopathy takes the help of Ayurvedic preparations for healing processes like Panchkarma and improvement of blood circulation.
India’s pioneer in alternative therapy – medical tourism, Kerala, has visitors
from all over the world in the months of June, July and August. These months are
looked upon as the best period for cure of bodily ailments through Ayurveda.
High quality medical facilities provided at low prices are the main tourist attraction
in Kerala. Mr. M Narayanan, head of Poovar Island Resort says that there are
tourists from countries like Australia, Europe and Germany. The packages offered
in these Ayurvedic spas include services like Ayurvedic oil massages, powder
massages, vegetarian diets, detoxification programs and a lifestyle change. In fact
it is little known that Ayurveda includes not just massages, but a whole gamut of
services like herbal and natural diet plans, natural healing therapies, and
