Marketing a Medical Tourism Company

Marketing a Medical Tourism Company

So here are few ideas. None of this is revolutionary, but if you are not doing this then you are simply wasting your money on other stuff.

1. Social Media: In my opinion the most important aspect of marketing nowadays.
– Write articles and reviews on medical tourism related stuff and then share them social bookmarking sites last one is a medical tourism specific social bookmarking site and you will most probably get very relevant traffic from there.
– become active on medical tourism communities. If you are reading this then you are already doing this.
– create facebook page, tweet regularly, create squidoo lenses.
2. I would actually say that keyword research can be very important if you get creative and use the tools correctly. Yes there are many big companies out there but I have found incredible gaps in competition for this field. Building http://www.healthcheckcostarica.com was a pure endeavor in SEO and keyword research, and the site is incredibly well ranked and we have yet to open our doors for business nor promoted the site. There are specific procedures out there with millions of monthly searches and no advertising competition. One could create an entire niche business based on this information. Good luck but do not neglect key word research.
3. Depending on your service and products choose the right people to get in touch with. eg. linkedin might help you get in touch with med. toursim professionals but not patients,  Healism.com and Medtrawell.com are good places to get in touch with patients so make sure you have some articles and posts there. finally medical tourism city is a good place to hang out but in my opinion it can do with some more activity.

Rodgers Bestgen – About the Author:

 

Health Check Costa Rica is a medical tourism facilitator site helping patients find the right doctors and hospitals for their procedure. health Check only works with accredited institutions and offers door to door concierge style services with custom itinerararies in Costa Rica. It is our pleasure to serve.

 

Incredible India: now for medical tourism

Incredible India: now for medical tourism

Report – Incredible India: now for medical tourism

Is travelling abroad for treatment a good idea? That is what many westerners are doing—exploring cheap and world-class medical care in India. The western medical care system is so overburdened that some countries are out-sourcing medical treatment of their patients to India. The issue of allowing people to die at their own will also comes into the picture as this controversial and complex but fundamental issue cannot be wished away

A few years ago, the travel industry in Europe and America threw around phrases like “surgical safari” or “breast implants and tango” to promote the idea that people could combine travel experiences with affordable —and usually elective—medical procedures. After all, if you were going to spend three weeks recuperating from a face lift, why not do it in an exotic locale? (especially if no one there knew you!

More recently, the concept of medical tourism has evolved into something much more serious. The reasons patients travel for treatment vary. Many medical tourists from the United States are seeking treatment at a quarter or sometimes even a 10th of the cost at home. From Canada, it is often people who are frustrated by long waiting times. From Great Britain, the patient can’t wait for treatment by the National Health Service but also can’t afford to see a physician in private practice. For others, becoming a medical tourist is a chance to combine a tropical vacation with elective or plastic surgery.

And more patients are coming from poorer countries such as Bangladesh where treatment may not be available.

Patients going to a different country for either urgent or elective medical procedures is called ‘medical tourism’. There are an increasing number of companies abroad that help facilitate the process, as well as tighter restrictions and standards. Even the American Medical Association recently released its own guidelines on medical tourism.

 

How much is saved?

Countries that actively promote medical tourism include Cuba, Costa Rica, Hungary, India, Israel, Jordan, Lithuania, Malaysia and Thailand. Belgium, Poland and Singapore are now entering the field. South Africa specializes in medical safaris-visit the country for a safari, with a stopover for plastic surgery, a nose job and a chance to see lions and elephants.

Here’s a breakdown of prices for sample surgeries in various countries.

The appeal is obvious: Even when you factor in airfare and hotel costs, travelling outside of the U.S., especially to India, for medical care can result in significant savings. With world-class medical care facilities, top-of-the-line doctors and surgeons, India is the preferred medical care destination. And although one may not want to travel 20 hours if one is in need of a quadruple bypass, for safety reasons, it’s often the more invasive procedures that yield the greatest savings.

But it’s not just consumers who see the benefits of medical travel: Even insurance companies are starting to send patients out of the country for certain treatments. A US health-benefit provider WellPoint launched a program called the Global Health Care Partnership, which allows employees of a Wisconsin printing company to get certain elective procedures in select facilities in India.

 

India

India now is moving into a new area of “medical outsourcing,” where subcontractors provide services to the overburdened medical care systems in western countries.

India’s National Health Policy declares that treatment of foreign patients is legally an “export” and deemed “eligible for all fiscal incentives extended to export earnings.” Government and private sector studies in India estimate that medical tourism could bring between billion and billion US into the country by 2012. The reports estimate that medical tourism to India is growing by 30 per cent a year.

India’s top-rated education system is not only churning out computer programmers and engineers, but an estimated 20,000 to 30,000 doctors and nurses each year.

The largest of the estimated half-dozen medical corporations in India serving medical tourists is Apollo Hospital Enterprises, which treated an estimated 60,000 patients between 2001 and spring 2004. It is Apollo that is aggressively moving into medical outsourcing. Apollo already provides overnight computer services for U.S. insurance companies and hospitals as well as working with big pharmaceutical corporations with drug trials.

Apollo’s business began to grow in the 1990s, with the deregulation of the Indian economy, which drastically cut the bureaucratic barriers to expansion and made it easier to import the most modern medical equipment. The first patients were Indian expatriates who returned home for treatment; major investment houses followed with money and then patients from Europe, the Middle East and Canada began to arrive. Apollo now has 37 hospitals, with about 7,000 beds. The company is in partnership in hospitals in Kuwait, Sri Lanka and Nigeria.

Western patients usually get a package deal that includes flights, transfers, hotels, treatment and often a post-operative vacation

 

Voluntary death: the Indian way

At a time when modern laws did not apply, the Indian culture had different forms of voluntary death, which had religious sanction. Even now, although controversial in the present-day context, the Jain religion allows one to leave one’s body at will and as a considered decision.

The Santhara, or Sallekhana, is the Jain religious ritual of voluntary death by fasting. Supporters of the practice believe that Santhara cannot be considered suicide, but rather something one does with full knowledge and intent, while suicide is viewed as emotional and hasty. Due to the prolonged nature of Santhara, the individual is given ample time to reflect on his or her life. The vow of Santhara is taken when one feels that one’s life has served its purpose.

Modern day examples of well-known people opting for Santhara include Vinoba Bhave, UG Krishnamurti. Veer Savarkar and Chandragupta Maurya are also said to have died through Santhara.

 

 

The right to die?

Euthanasia has been the topic of many heated debates. On the one hand, it is only human to allow the terminally-ill to die at a time when they wish to die instead of forcefully prolonging their agony when they have no chance to live healthy lives. On the other hand, human greed is such that there is always the possibility that if assisted suicide is legalised, grasping relatives will force their old and ill relatives to die, so that their assets are not wasted on medical fee and caring for them. After Euthansia, now “assisted suicide” has come to grab attention. Assisted suicide is when patients end their own lives, with help from doctors/experts. With very few countries like Switzerland, the Netherlands, Belguim and Luxembourg allowing some leeway, people from around the world are travelling to places like Dignitas clinics in Switzerland to die. Dignitas is a Swiss organisation that operates a specialist euthanasia service. The organisation charges ,300 for the procedure.

Dignitas was in international news recently as one of Britain’s most respected conductors, Sir Edward Downes, and his wife, Joan, a choreographer and TV producer, chose to die together as Sir Edward was 84 and nearly blind and Joan was 74 and had terminal cancer.

“After 54 happy years together, they decided to end their own lives rather than continue to struggle with serious health problems”, said a family statement. The couple’s son and daughter were with their parents at the clinic.

While the couple have died on their own terms, the British CID has launched an investigation into their deaths as assisted suicide as anyone assisting a person to end their life could face up to 14 years in prison in Britain.

Medical tourism is catching on in a big way, but organised assisted suicide is an entirely new avenue.

Ref: The Economist, Volume 392, Number 8640; The Guardian, UK

What is the difference between euthanasia and assisted suicide?

One way to distinguish between euthanasia and assisted suicide is to look at the last act – the act without which death would not occur.

Using this distinction, if a third party performs the last act that intentionally causes a patient’s death, euthanasia has occurred. For example, giving a patient a lethal injection or putting a plastic bag over her head to suffocate her would be considered euthanasia.

On the other hand, if the person who dies performs the last act, assisted suicide has taken place. Thus it would be assisted suicide if a person swallows an overdose of drugs that has been provided by a doctor for the purpose of causing death. It would also be assisted suicide if a patient pushes a switch to trigger a fatal injection after the doctor has inserted an intravenous needle into the patient’s vein.

 

 

 

 

 

 

Heart valve replacement

U.S.

0,000

India

,000

Thailand

,000

Singapore

,500

Costa Rica

,000

South Korea

,500

 

Angioplasty

U.S.

,000

India

,500

Thailand

,000

Singapore

,200

Costa Rica

,000

South Korea

,600

 

Hip replacement

Medical Tourism: Decision Making

Medical Tourism: Decision Making

Medical tourism is a sensitive process that involves sufficient amount of knowledge and decision making. The process involves two to three parties – the patient, the surgeon and the mediator (medical tourism agencies). However, most patients who have already experienced a successful affordable plastic surgery abroad may have already developed a mutual relationship with a good surgeon. But for first timers, I recommend to seek help from medical tourism agencies whom you find worthy to handle your procedure and can be trusted.

Since plastic surgery cost is on the rise and the demand for healthcare is filling up the waiting list, a large number of U.S. patients choose to leave their homes and pack for a tummy tuck in Mexico or a face lift in India. But since flying abroad could be a whole new experience for the majority, here are some advice to help you decide for your medical trip.

Dr. Prem Jagyasi of the Medical Tourism Magazine stressed out the five major factors involved in decision making process of medical tourists. He called it as the Five “A” factors:

Affordability – Medical tourism won’t be a multi million industry if plastic surgery cost in the United States, Canada and Europe is accessible even by people who have average income. The core factor why patients consider a tummy tuck in Mexico or a face lift in India all comes down on how much is the procedure. Countries that offers affordable plastic surgery generally have lower cost of living thus, the price of healthcare is much cheaper compared to its counterparts in the United States and Europe.

Accessibility – Medical care is highly in demand, the number of procedures booked everyday increases which leaves other patients weeks or even months on the waiting list. Thus, more patients choose to fly abroad to beat a deadline or to acquire procedures that needs urgent attention. A tummy tuck in Mexico or a face lift in India can be scheduled and booked according to the patient’s date. Since clinics and hospitals on these countries can always accommodate patients who are under time constraints because its much more accessible.

Availability – Aside from the plastic surgery cost factor, many patients choose to travel abroad to get affordable plastic surgery that are not available in their local areas.

Acceptability – Religion, politics and other social reasons prohibits the practice of medical tourism in some countries. Services might be affordable, available and accessible but the ethical value of such services seems hard to define which usually leads to traveling to other countries to get a particular procedure.

Additional – The most important and extensive factor of all will be the add-ons which most countries under the medical tourism campaign offers. In fact, many patients travel because they want to take advantage of the additional benefits by making use of treatments abroad. Former patients have actually received better care, better hospitality, personalized care or privacy among others. These factors provides some sort of additional benefits to patients which is better comparable to home country.

Medical tourism can save lives while offering enormous amount of savings from plastic surgery cost without bargaining the standards of quality. If you’re interested or needs more info about medical tourism to a country of choice you can visit our affordable plastic surgery page and get a quote.

Medical tourism can save lives while offering enormous amount of savings from plastic surgery cost without bargaining the standards of quality. If you’re interested or needs more info about medical tourism to a country of choice you can visit our affordable plastic surgery page and get a quote.

Medical Tourism Risks

Medical Tourism Risks

The medical tourism comprises a number of risks that local medical service does not have. When problem arise, the patients may not be covered by insurance or able to get compensation via malpractice lawsuits. Few nations recently sought after as medical tourism destinations provide some type of legal cure for medical malpractice. But, these legal issues are unappealing to the medical tourist. Advocates of medical tourism recommend tourists to evaluate the unlikely legal challenges against the advantage of such a trip before undergoing any surgery abroad. People must be aware that the quality of post-operative care may also much dramatically, depending on the hospital and nation, and may be different from US or Western standards.

Few nations, such as India, Malaysia, Costa Rica have different infectious diseases than Europe and North America, and different prevalence of the same diseases compared to countries such as Canada, and U.K. Exposure to disease without having built up natural immunity may be a hazard for a weakened patients, specifically for gastrointestinal diseases (Hepatitis B, amoebic dysentery, paratyphoid) which could weaken progress, mosquito transmitted diseases, influenza. International hospital accreditation with Trent or JCI may be of value here when people are trying to choose a place for their procedure.

In medical tourism, traveling just after surgery can grow the risk of complications, as can vacation activities. For sample, scars may be darker and more noticeable if they sunburn while healing. Long flights may not recommend for those with heart or breathing related problems. To overcome these types of problems medical tourism people often combine their medical trips with vacation span set aside for rest and recovery in the destination nation. Every surgery contains some amount of risk. To minimize the risk of unsatisfactory results, professional associations urge patients to consider surgeons’ training and credentials. Britain’s The Telegraph newspaper counsels, “It is not enough that a surgeon, or hospital service, is adequate for the operation being contemplated; they should be proficient enough to cope with the worst situation complications as well, and to be able to offer, as an example, swift access to state of the art intensive care as and when needed.”

North American people think medical tourism treatment riskier than local care. Legal means like malpractice are problematic in other jurisdictions in medical tourism. In practice, insurance packages may not cover complications stemming from patients overseas care service; as the American Society of Plastic Surgeons counsels, “Bargain surgery may be costly.” Medical tourism Industry specialists counsel that the main areas of risk lie in travel complications. Air travel exposes people to disease vectors that may protract their recovery. So, too, can normal vacation activities such as drinking alcohol, or exercise, complicate healing of incisions and scars? Traveling just immediately after the surgery or dental interventions can increase patients’ risk of complications in the case of medical tourism. Air traveling may disturb with patients’ normal results to anesthetics or dental fillings. The ASPS warns that long flights may increase the risk of developing pulmonary embolism and blood clots, and suggests waiting five to seven more days after bodily process and seven to 10 days after aesthetic surgery on the face, before flying.

Once a patient is traveling to a foreign nation for care, he or she may face the risk of miscommunication resulting from a lack of familiarity with a foreign culture and language barriers. Due to all the risks involved, clients may want to have the option of canceling their procedure after they arrive in their destination nation without taking a huge financial hit.

Radha Kishan is currently advertising for Medical Tourism website and another website which tells the experience of medical tourism to India here.

10 Reasons Why You Should not Travel Abroad for Dental Treatment

10 Reasons Why You Should not Travel Abroad for Dental Treatment

With medical and dental tourism in the news so often, and the amazing amounts of money that can be saved by travelling for treatment, some people are just rushing into the process without considering all the implications involved. Here are ten reasons why you shouldn’t travel for dental treatment abroad.
1.You want Accelerated Treatment – Your local dentist has told you that the work you want done will take four months! You have heard that Dentists in other countries will be able to do the work over a week. The first thing here is to understand why. Why is it going to take four months with your local dentist? It could simply be that he is busy and can’t fit you in, or there could be delays with the manufacturing lab. However, normally it’s because you are looking for a lot of work to be done and your dentist wants each piece of work to settle in before starting on the next piece of work. There are different opinions on how long should be left between particular dental treatments, but if you have been previously advised that your treatment should be spread over 6 months it is inadvisable to try and get a dentist abroad to provide the same complicated work in what might be too short a time period.
2.You need Orthodontics / Braces – Normally orthodontics require regular adjustments, sometimes as often as every two weeks. This is when your dentist will tighten/loosen the braces according to the movement of your teeth and is how they ensure that your teeth end up where you want them to be, so it is incredibly important. Some dental tourism clinics will offer this service locally in your home country, however most will not. For this reason orthodontics are normally unsuitable for the aspiring dental tourist.
3.You are Afraid – You are afraid of your dentist. The question that you have to ask yourself is – are your afraid of your dentist or are you afraid of all dentists? If you are only afraid of your own dentist then it is far easier to just find another one locally. Ask your friends and family for a recommendation. Travelling abroad to escape your local dentist is ridiculous. If you are afraid of all dentists then you will likely be just as afraid of the dentist overseas. Then there is a good chance that you won’t complete the treatment you need, which will leave you in a far worse position than when you started.
4.Small Savings – Travelling to a different country for dentistry, unless it is only a short drive away, simply isn’t worth it if all you are going to save is €500. You have to think of the travel costs, accommodation, etc. You also have to value your time, be it time off work or holiday time. On the other hand though, minor dental treatments, such as teeth whitening, can be easily combined with a holiday or business trip. The savings can then offset some of the cost of the trip.
5.You don’t want ‘unnecessary’ treatments – Your local dentist wants to do extensive preparatory work before starting on the work that you want done. It is expensive, and likely to be painful. While it can be tempting to think that by travelling overseas you will be able to get a dentist that will only do the work that you want done, this is normally inadvisable. If you do end up travelling the dentist overseas will more than likely agree with your local dentist and refuse to continue without the preparatory work. The best advice here is to seek a second opinion locally or consult one of the reputable dental tourism clinics fully by providing them with a panoramic x-ray before travelling.
6.Your local dentist refuses to treat you – Your local dentist has said that you are not suitable for a particular treatment: for example, gum disease may make dental implants inadvisable. You don’t know if he is trying to dismiss you because he simply doesn’t want the hassle or he doesn’t have the expertise/equipment to do the procedure successfully. You think that if you travel abroad you will be able to pressure the dentist into doing the treatment because of time constraints. This is always a bad idea. The best advice here is as above. Seek a second opinion locally or consult a reputable dental tourism clinic fully by providing them with a panoramic x-ray before travelling.
7.You don’t like travelling – For a lot of people travel is a bonus and the exposure to a foreign culture is its own reward. However, for some people it is simply harrowing, and the home sickness, communication problems and unfamiliarity make it an altogether unpleasant experience. If you don’t enjoy travelling then the additional stress will make you a poor patient, and you are probably better off staying at home, even if it ends up costing you more.
8.You don’t like responsibility – Dental Tourism can offer terrific savings, as much as 75%. However it simply isn’t suitable for people who are not prepared to take some responsibility for themselves. You have to spend considerable time researching your options, reading about other patients’ experiences and then also be prepared to return to the destination if follow up work is required. Choosing the wrong clinic or the wrong treatment because of your own lack of effort or knowledge could leave you in a worse position than when you started. Likewise if you don’t bother to complete your specified treatment plan.
9.You want a holiday – While it is perfectly feasible to combine minor dental work with a holiday, in general dentistry isn’t a lot of fun. If you are looking to have significant work done then it fairly unlikely that you will be in the mood to go out night-clubbing afterwards. This doesn’t mean that you can’t enjoy yourself; it just means that you will probably have to take it easy to give yourself the best chance of a problem free recovery period.
10.You haven’t done your research – It is absolutely vital that you do your research thoroughly before you travel. Make sure you know exactly who your dentist is going to be, where and when they qualified, how many times they have preformed the treatment you will be having, and what their success rate is. Ensure you know how much everything is going to cost and what requirements there are for follow up work.

Copyright 2008 RevaHealth.com


Caelen King is founder and CEO of RevaHealth.com, a health search engine allowing visitors to search and compare treatments and prices locally, nationally and internationally, including many dentists in the UK and dentists in Ireland.