Kuala Lumpur :
The National Heart Institute (IJN) has partnered with Malaysian Inbound Tourism Association (MITA) in a bid to woo more medical tourists to one of the country’s prominent medical facilities.
Towards this end, IJN today inked a memorandum of understanding (MoU) with MITA to expand the former’s market reach through MITA’s 518 members.
IJN chief executive officer Tan Sri Dr Robaayah Zambahari said the facility’s international patients were mainly from countries like Indonesia, Vietnam, Myanmar and Bangladesh.
IJN recorded about 4,000 international patients since 2008, she said, adding that the partnership with MITA would increase the number as IJN eyed more patients from Southeast Asia and the Middle East.
“This MoU is in support of the government’s effort to promote Malaysia as a preferred tourism destination, specifically medical tourism,” she told the media after the signing of the MoU.
IJN also has the International Patients Centre to assist overseas patients before and while they are getting treatment.
MITA was represented at the event by its president, Frankie Lee.
— BERNAMA
source: http://www.bernama.com.my / Bernama – Official National News of Malaysia / Home> General> News / Kuala Lumpur – June 26th, 2014
