Bangkok : (NNT)
The Tourism Authority of Thailand (TAT) has introduced the “Thailand Extreme Makeover” campaign, aiming to attract more medical tourists from around the globe via the internet.
TAT Governor Thawatchai Aranyik said as part of the government’s policy to push Thailand to become a hub for medical tourism in Asia, the TAT was targeting to penetrate the beauty market this year, starting with the launch of a new campaign called “Thailand Extreme Makeover”. The campaign will accept online applications from foreigners and three of them will win a trip to Thailand to receive beauty services.
The winners will also get to travel around the country, during which video clips of all activities will be uploaded to social media in accordance with the theme “Happiness You Can Share”. The internet is one of the tools being used to serve the TAT’s goal of drawing more visitors to Thailand and generating up to 2 trillion baht in 2014.
According to reports, the number of foreign visitors in the medical tourism category currently exceeds 1 million persons a year, valued at over 30 billion baht. The Middle Eastern market is the largest, taking up 32%, followed by the Asian and European markets at 24% and 14% respectively. 67% of the visitors choose to come to Thailand for hospitality and quality services while 45% come for its high medical standard.
source: http://www.thainews.prd.go.th / National News Bureau of Thailand / February 28th, 2014
