Caribbean Targets Greater Wellness Tourism Share

CARIBBEAN nations such as the Bahamas are moving to increasetheir share of the $40-$60 billion global health and wellness market, the region’s Spa Association leading the push by aiming to increase the sector’s visitor arrivals and revenues by as much as 10 per cent by 2015.

The Caribbean Spa and Wellness Association (C-SWA), supported by the Caribbean Export Development Agency (Caribbean Export), recently launched its new website, marking the beginning of their plan make the Caribbean a leading spa destination by 2015.

The proposed web portal will assist Caribbean Export and C-SWA in virtually promoting the region as a health and wellness destination.

The global health and wellness industry is a $40 billion international market, growing at 30 per cent per year, according to a Commonwealth Secretariat study, which also estimated the Caribbean’s potential for generating export earnings from this sector at $175 million.

#C-SWA chairman, Steve Andrews, said the sector had “tremendous potential”, and suggested that the global economic crisis was leading to “more and more stressed out people” looking for the tranquility found at spas.

#He added that the time taken to reach Thailand, a leading spa destination, from North America can take as much as 18 hours, yet their health and wellness sector had grown by 12 percent.

In his view the Caribbean had the potential to divert some of the traffic that is going to destinations like Thailand because “if you are stressed out, you are not going to want to sit on a plane for 18 hours”.

During a regional symposium last year, Mr Andrews noted that the global spa and wellness market was the fourth largest leisure sector globally, and had seen rapid growth of 20-30 per cent annually since the 1980’s.

During his presentation, Mr Andrews noted that development of the sector could position the Caribbean as a competitive market segment in travel and leisure.

Spa and wellness tourism provides customers with another valid reason to visit the Caribbean, Mr Andrews said, with the region’s largest markets – the US and the UK- becoming more spa conscious and searching for ways to a healthier lifestyle

Mr Andrews said the Caribbean’s strengths include natural beauty, good infrastructure, climate, geographic position, rich cultural heritage, a vibrant tourism industry and strong, world-class players.

According to Mr Andrews, in the Caribbean’s spa and wellness sector, 31 per cent of the spas are day spas; 26 are resort spas; 24 per cent independent message therapists; and 15 per cent alternative medicine.

The C-SWA’s three year plan for the Caribbean Spa & Wellness Sector includes the organisation’s development and strengthening; implementation of internationally accepted standards, certification and training; as well as the development of a Caribbean brand.

source: http://www.tribune242.com / Home> Editorial /Monday, January 28th, 2013

Rwanda Turns to Medical Tourism, Eyes Regional Dominance

As efforts to boost the budding tourism sector that registered high foreign exchange receipts last year gather momentum, Rwanda is looking at medical tourism, mainly in the region, as another option that could further enhance tourism earnings, a move that could see the country leapfrog its economy.

The tourism sector collected $210.5m (about Rwf133b) between January and September in 2012, up from $184.4m over the same period in 2011, indicating a 14 per cent increase.

A positive outlook for the future of the fast-growing sector, experts say, will depend on the efforts to increase tourism products, including medical tourism.

Medical tourism, also called medical travel, is a term initially coined by travel agencies to describe the rapidly-growing practice of travelling across international borders to obtain health care.

“The government is courting investors to set up advanced medical facilities in the country; we believe this will help make our country a regional tourism hub,” said Rica Rwigamba, the head of tourism at Rwanda Development Board.

Rwigamba was optimistic that tapping into medical tourism would improve the foreign exchange receipts needed to bridge the current trade deficit the country is facing. Rwanda’s trade deficit stands at over $1.2b.

“Medical tourism is something that requires a different approach if one is to attract world class health investment like Dr. Agarwal’s Eye Hospital in Kimironko, Gasabo district. It is also about wooing people to provide quality medical services at affordable rates,” she says.

She adds: “Rwanda is in a good location in terms of climate, the security and quiet environment, which patients need when going through the process of healing.”

“Early last year, I had blood clot complication around my neck, which doctors here failed to handle, so I ended up paying a return ticket of $1,200 (about Rwf 760,000) to India, where I was treated at $2,500 (an estimated Rwf1.6 million). Actually, treatment abroad isn’t that costly. Transport and accommodation are the only costly items,” said Martin Nkuranga, a Rwandan, who received specialised medical care abroad.

Such a story is heard almost every other day. Many patients with complications local doctors cannot handle are always referred for medical attention abroad. This is especially for people suffering from heart defects and health complications like blood cancer, brain tumour and plastic surgery for deformities or acid attack victims. It is important to note that this is a universal phenominon.

This is what has come to be known as medical tourism, a relatively, new segment of tourism that countries with advanced medical facilities and highly qualified experts, have focused on to rake in millions of dollars.

One would note that in spite of the rather huge benefits medical tourism could bring, including the establishment of world class medical facilities, pool of specialists and employment opportunities for the local people, it is an expensive venture for the government to undertake alone.

This could, therefore, be the reason it is wooing investors into the medical tourism segment, where it is targeting regional dominance.

Medical tourism, as many of us know, has always been a reserve of countries like India, Kenya or South Africa, which are earning a lot of money from it, making it a hugely successful tourism option. So, Rwanda, in taking a step to cement itself in this tourism market segment, is opening up the sector to more investment, business opportunities and jobs, experts say.

“The government earmarked the School of Public Health under the National University of Rwanda to carry out the policy on medical tourism,” Arthur Asiimwe, the Ministry of Health communications chief, says.

He, however, noted that statistics showing the number of people who fly in or out of the country for treatment or the amount of money the state loses in terms of foreign exchange would be hard to ascertain as many a tourist or Rwandan usually fly in or out on individual basis. But he said they would now pay keen interest and document such patients for planning purposes.

“I don’t know if hospitals like King Faisal Hospital in Kigali don’t measure up to the required standards that would provide medical help to locals or foreigners because every day we hear of people flying to Nairobi Hospital or Aga Khan Hospital in Kenya to receive medical attention,” says Ndoli James, a Kigali Institute of Science and Technology (KIST) student, who lost his step mother last November in India to leukemia after local doctors here had failed to diagnose the ailment.

This experience shows that for medical tourism to take root there must be huge investments in the health sector.

We must have the right equipment and medical specialists, especially in those areas where patients have to be flown out for treatment, policy to encourage investment in the sector and other facilities and infrastructure.

We need proper and enough accommodation and hotels, as well as a conducive and accessible transport system and lower cadre workers.

There are over 50 countries, including Mexico, Costa Rica, Germany, Seychelles, the UK, the US, Egypt and Israel, which have identified medical tourism as a national industry.

However, accreditation and other measures of quality vary widely across the globe.

Medical tourism is all about taking advantage of the numerous cost-saving opportunities that exist beyond ones country’s immediate neighbourhood, where there is quality and affordable healthcare.

“Anybody going for treatment will have to spend a few more days at the different destinations, where they have to book hotels before seeking medical attention.

Some may be accompanied by their family members and the fact that those people require accommodation and transport in one way or another sums it up as medical tourism,” says Chris Munyao, the general manager of Primate Safaris in Kigali.

Munyao says the person seeking medical treatment abroad contacts the medical provider and a local tourism operator before travelling.

The medical provider usually requires the patient to provide a medical report, including the nature of ailment, his or her previous doctor’s opinion, medical history and diagnosis.

Certified medical doctors or consultants then advise on the medical treatment. The approximate expenditure, choice of hospitals and tourist destinations, and duration of stay are then discussed.

After signing consent bonds and agreements, the patient is given recommendation letters for a medical visa, to be procured from the concerned recommended country’s embassy.

When the patient travels to the country, the tourism operator assigns a case executive, who takes care of the patient’s accommodation, welfare and transport as he or she seeks medical help.

With a pool of advanced researchers and specialists, medical tourism can be a success in Rwanda.

“Rwandans usually fly out to get treatment for some diseases and disorders like heart complications and cancerous tumors,” says Bella Rukwavu, a Kigali resident, when asked about her views on medical tourism.

“So, if they can get the same services at home, there would be no reason to go abroad. This is a great initiative, but it will need time to be well-established in Rwanda,” she added.

Recently, Dr. Agarwal’s Eye Hospital opened its doors in Kigali, making it the first foreign specialist establishment, which is most likely to become a regional eye referral centre. This would mean that Rwanda would earn more foreign exchange from the patients and caretakers.

“We have spent time with the ministry of health and Rwanda Development Board to see how we can expand this sector because it is quite vital,” said Farooq Siddiqui, the Indian Dr. Argarwal Eye Hospital head of business.

The Asian giant eye facility has so far invested $6m (an estimated Rwf3.8b) with plans to invest more in the next few years.

According to John Nkurikiye, the hospital’s medical director, the specialist hospital handles all complicated eye cases that were hitherto being referred abroad. This will help the country save its hard currency that would have been used abroad.

“The aim of this hospital is to stop any referrals for eye treatment outside Rwanda. We have advanced eye investigational services and a network of over 59 hospitals and a pool of 350 specialists from where we can perform specialised care,” Nkurikiye says.

Therefore, both locals and foreigners can receive medical assistance at the facility.

If more medical tourism facilities are set up in the country and other tourism options are exploited, the figure will significantly rise.

Other popular attractions in Rwanda include gorilla tracking, community and natural tourism, mountaineering, bird and sightseeing and kwita izina (young gorillas naming ceremony).

The new Kigali master plan has earmarked some areas in Kimironko, Gasabo district for tourism activities.

Experts say when medical tourism takes root; it will create thousands of jobs, improve the country’s foreign exchange receipts, boost the healthcare system and expertise and improve the lives of service providers.

“We will need more health workers with specifics skills to handle given medical cases. Besides improving skilled personnel in the country, the move will create job opportunities for many nurses and doctors,” they say.

source: http://www.allafrica.com / by Ben Gasore  / January 22nd, 2013

Nevis poised to become medical tourism destination

Charlestown , Nevis (NIA) :

A leading urologist in the region, Dr Dwayne Thwaites, says Nevis is poised to become a medical tourism destination, given the treatment available in the area of urology and increasing interest by patients outside the island.

In an invited comment during a recent interview, the urology specialist, who has been conducting sponsored urologic screening free of cost for the island’s men over the past four years, explained that the new Urology Suite at the Alexandra Hospital would provide services comparable to any cosmopolitan country.

“There are some places in the Caribbean and the bigger countries they can’t even compare to what we have been doing. We have been having a lot of patients who would fly in from different areas. One, the prices are affordable for the things that we do here and they come from far and wide from Tortola to Dominica… So if we are having these people coming, we can get a suite going and we can do a little bit of medical tourism and bring more people in for some of the stuff that we have…

“I think, the services that we offer here urologically, it’s just amazing for a small island nation. It’s very important because we are very competitive compared to other places. People are coming here for surgery. They are coming to get it done and that’s because we have the facility and we can do these things,” he said.

Thwaites spoke of the services already being offered at the Alexandra Hospital in the area of urology, along with assistance from other members of his volunteer team of urologists.

“We do laser prostates, we do the green light laser, we do lithotripsy. The other day I had one of the ambassadors from St Kitts who was just about to fly to Barbados to get a lithotripsy done and somebody said ‘no they are doing it right here in Nevis’. He was frightened and I said ‘we have been doing this for four to five years’.

“We have done a lot of what we call female urology pelvic flow reconstruction… We have done a lot of paediatric urology and so we have been doing lots and lots of things that most places in the Caribbean all the way down to Trinidad to Barbados to the bigger countries have not been doing,” he said.

Thwaites noted the successes with patients who had undergone urological procedures and the nurses at the hospital who dealt with the urology clinic were instrumental in the achievement.

“We have been very, very successful with the care. The important thing is that we have good nurses. It is amazing how important it is that your nurses are well trained at the things that you do. The Nevisian nurses are very well trained in urological procedures and how to handle these things because most places you go they can’t handle these things.

“You would do them [surgeries] and people would be calling you to figure out what to do next but here, my nurses have been so accustomed to taking care of the patients with urological problems,” he said.

Notwithstanding, the urologist also spoke to the expanded services that would be offered at the suite and long term plans to add services unrelated to urology.

“We are going to be doing fluoroscopy to look at kidney, to look at the different areas and we are going to look at more cystoscopies looking into the bladder. We are going to expand on the laser surgery. We are going to expand a little bit more on the lithotripsy, we are going to get a little bit more machines, we are going to get a little bit more technical and all of these things can be done in one specific area.

“To even go further, the fact that we are bringing in fluoroscopy we can always extend the courtesy of the suite to other specialties. We can end up having orthopaedics come in because we need fluoroscopy for them to set the bone, make sure it is straight and so they can use the facilities. We can have the general surgeons come in to do the colongeograms or whatever… It also accompanies the hospital itself with having another operating room and another facility to do things,” he said.

Thwaites also noted that treatment which involved the heart was another area that could be accommodated in the suite. “The other thing that we are looking into … is for angiograms for the heart, pace maker placement and these kind of things can be done also within the suite.”

“So it’s going to be not just urology major. It’s set up for urology but we can also accommodate a couple other things which are not present right now on the island. So it makes Alexandra one of the first world places, one of the places you can come and get a lot of stuff done and done efficiently and promptly,” he said.

The urological suite will be ready by March/April 2013. Thwaites said progress on the actual construction was completed and the next move would be installation of various pieces of equipment and machinery.

source: http://www.CarribbeanNewsNow.com / Home / Charlestown / January 22nd, 2013

Agreement to facilitate medical tourism

Dubai :

In a move to streamline the medical tourism initiative for the Emirate of Dubai, the Dubai Health Authority (DHA) and the General Directorate of Residence and Foreigners Affairs (GDRFA) have signed an agreement on Wednesday to facilitate and support medical tourism in the Emirate.

Major-General Mohammad Ahmed Al Marri, Director General of the GDRFA, said “We are keen to extend our cooperation in this regard and the two entities will work together to provide high quality services to support and facilitate the medical tourism initiative in Dubai.”

“The two entities have already extended their cooperation on a number of important medical issues such as overseas treatment and blood donation. The DHA blood donation site is located in the premises of the GDFRA and helps the authority collect additional units of blood,” he added.

Essa Al Maidoor, director -general of the DHA, said, “This agreement with help both parties work together to ensure we strengthen this initiative and provide utmost convenience to overseas patients who are keen to visit Dubai for medical purposes.”

“Unification of policies and processes will ensure smooth functioning of a dynamic health sector and will benefit both medical tourists as well as the healthcare providers. Working with relevant stakeholders is a key requirement to ensure strengthening and seamless functioning of the initiative,” he explained.

Dubai is the world’s leading destination for tourism and leisure and since it offers excellent healthcare facilities, medical tourism is an extension of the hospitality that Dubai is synonymous with.

Laila Al Jassmi, CEO of health policy and strategy at the DHA, said that cooperation in the field of medical tourism is essential. The agreement will streamline procedures aimed to be beneficial for both medical tourists and healthcare entities in the Emirate, in addition to discussing unification of medical tourism procedures.

“It will ensure that overseas patients are provided with convenience and ease from the time they apply for a visa to seek treatment in Dubai until they complete all medical procedures and return back to their home country,” she added.
source: http://www.GulfToday.ae / Home> Local /by a Staff Reporter /January 24th, 2013
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Global Spa & Wellness Summit Appoints Mia Kyricos and Veer Singh to Board of Directors; Susie Ellis Named Chairman & CEO

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